Google launches Chromecast low-cost TV dongle

Google has introduced a minimal-cost competitor to Apple TV - a "dongle" device known as Chromecast.

The dongle is blocked right into a television's High-definition multimedia interface port, and enables customers to stream media from mobile phones, pills and computer systems.

Starting immediately in america, the unit will definitely cost $35 (£23). There's up to now not sure on worldwide launches.

Google also introduced a better Nexus 7 tablet, the first one to run the brand new form of the Android system.

Unsuccessful attempts

Chromecast is Google's latest make an effort to gain ground within the television industry.

This Year, Google faltered in the attempts to create a transfer to the family room, considered by many people experts to become ripe ground to make large profits through advertising.

Google's partnership with The new sony, that it launched a £200 set-top box, was poorly received.

That attempt adopted a level earlier false begin in 2010 if this released Google TV, something which was blocked by a number of TV systems, and experienced greatly from needing customers to purchase costly hardware.

More lately, the orb-formed Nexus Q device, introduced this past year, fell flat quickly - Google drawn it from purchase as a result of "feedback".

With Chromecast, Bing is trying to simplify its large-screen offering, concentrating on streaming clips from services for example YouTube and Netflix using a far cheaper device.

The dongle connects to a television's High-definition multimedia interface port, and uses wireless home internet to connect to products.

However, unlike other similar products, for example Apple TV, the press is streamed in the cloud, instead of in the mobile phone itself.

This, Google stated, permitted for greater-quality streaming, coupled with less effect on battery existence.

Looking giant was especially keen to worry the dongle's capability to stream across multiple os's, whether it is Android or Apple's iOS.

This aspect particularly is central to Google's core strategy, stated Gartner analyst Carolina Milanesi.

"It is a large departure in the Nexus Q," she told the BBC. "What it really boils lower to is really a focus around YouTube - and becoming people back to that ecosystem.

"Should you consider the possibilities around advertising, they are getting eyeballs to that."

New Nexus

Also proven off in the event was Google's up-to-date Nexus 7 tablet, that will continue purchase within the "coming days".

Named would be the first to operate Android 4.3, the most recent iteration from the Jelly Bean flavour of Google's mobile operating-system.

One of the software's additional features would be the capability to set restricted profiles, meaning parents can, for instance, only give the youngster use of certain functions on the device.

The Asus-built system is slightly more compact, and 50g (1.8oz) lighter, compared to original Nexus 7, that was released this past year.

The brand new device have a screen resolution greater than any in the class, boasting 323 pixels per inch.

That's considerably greater compared to iPad Mini's 163ppi and also the 7in Amazon Kindle Fire HD's 216ppi.

But Jason Jenkins, from technology website Cnet, stated still it had lots of ground to create track of customers.

"I'm not believing that regular customers will respond easier to this tablet compared to 4g iphone,Inch he stated.

"Apple has built such momentum, Google's real challenge is not just creating a better tablet than Apple, it's effective regular individuals to care it makes a person whatsoever."

The brand new Nexus 7 will definitely cost $30 a lot more than it predecessor at $229 (£150), along with other worldwide prices not yet been introduced.

The cost point keeps it consistent with Amazon's Amazon Kindle Fire, another key competitor - and substantially less expensive than Apple's iPad Small, which sells beginning at $329, or £269 within the United kingdom.

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